Post from Jeffrey Winters:
In spite of the fact that one of the founders of the group is a (fictional) engineer who made a super suit in his basement, I imagine ASME members made up a relatively small number of the audience for The Avengers over the past couple weeks. And like most comic book movies, there’s plenty to make science and technology nit-pickers yell at the screen. But during the climactic battle between good and evil on—and over—the streets of Manhattan, I noticed a familiar landmark.
“What building is that?” I asked my son.
“Hey, Dad—that’s where you work!” he said.
Indeed, 3 Park Avenue, ASME World Headquarters, is shown prominently in several scenes during the battle, standing as distinctively orange in the middle distance. Some exterior scenes were filmed just up the street from our offices (see above right shoulder).
Granted, 3 Park Avenue doesn’t have the iconic value of the Empire State Building or the Chrysler Building, but the filmmakers must believe it has some aesthetic value.